Blog 2: Revision of "Hype."

                                   Advertisement is basically a clever marketing strategy in which a product is advertised, to the point where people begin to feel they need to consume it. The passage “Hype” shows how advertisements influence directly or indirectly in the people who are the consumers. Living in this industrialized country such as The United States is very disturbing and chaotic. Because, there are a bunch of commercials pollution floating everywhere, hence, as another consumer. I completely disagree with “Hype’ because instead in thinking that advertisements are mental pollution for our minds ,I think that advertisements are very helpful and convenience for all residents of this industrialized country.  Because of adds and commercials people get to know new stuffs and new services from companies, not only that those new products  make people’s life easier. Also advertisements create a lot income for companies and that make more jobs for people.

                                     The United States is consider like the most consumeristic nation in the world, in addition, this country have many industries or companies that they want to let people know about their new products or services that they provide or offer. In my opinion advertisements have a good side for people because when companies advertised their product, those new products simplify people’s life. For instance my family didn’t know about “The Magic Bullet “it is a tiny blender machine that blends anything such as fruits, vegetable, seeds, ice in seconds. We found out about this because we saw a TV commercial and it is currently one of the most valuable items at home.

                                     In spite of costing a lot of money for companies, advertisements bring a great income in retribution to them such as the commercials advertised during the super bowl, this is a transition to create more opening jobs positions. because if a company have more demand for more products , it will be in the obligation to hire more people to work for it. For instance, 12 years ago,in 2002 “Fresh Direct” was a very small company that it only started with 300 employees. Since, they started putting out more advertisements on line and also being part of the super bowl commercials. This company has growth since then.  This event made them hire more and more people above of three thousand employees, that occurrence made them hire me when I was unemployed in 2008.

In conclusion, There will always be somebody who don’t approve massive commercials such as the opinion given from “Hype” but advertisements have a lot positives effects when it comes to business and current job stability. I’m not saying that because of some commercials people can easily get hired for a company, but those advertisements make companies succeed in this competitive world. Because, advertisements get people to know about the new services and products that a new company offers. In my opinion for all these reasons explained above, advertisements are necessary for us, they are part of our life and they will be everywhere, on the other hand, we always are able to turn off the computer or TV, if we don’t want to see commercials. Or we can ignore them or turn around our heads if we have a poster or advertisement in front of us.