Hype essay part

          According to Kalle lasn's "hype",American corporations are going to extremes to reach out to the American consumer.One cannot help to agree with the author"s sentiments."Advertisements are the most prevalent and toxic of the mental pollutants".Simple everyday tasks,like going to the supermarket or going on a date with that special someone.Whether if your day was eventful or not.We always seem to be on the radar of that creative advertiser trying to get us to remember there products or service.
          Everyday an estimated 12 billion display ads,3 million radio commercials,and more than 200,000 t.v commercials are dumped into the north Americas collective unconscious writes the author.That is a staggering number in just a 24 hr period.Advertising methods are clearly getting out of control.The author states that our children,Watch Pepsi and snickers ads in the classroom."Collective unconscious" is correct,When has it become ok for our children to be encouraged to drink and eat unhealthy.In a place where I learned about the food guide triangle.Next time a parent wonders why all there son or daughter wants to drink is soda over healthy alternatives,they won't understand why.
          "We haven't quite woken up to the absurdity of it all",the author states.So So very true.A good example of this is athlete endorsements.Some athletes already make millions doing what they do best.Excelling at there particular sports skill set.Did you know some athletes make millions more advertising certain products.....yep.Lebrun James who many people say can surpass Michael Jordan as the greatest basketball player of all time has naturally a lot of endorsement deals.Did you know one of those endorsements is basken Robbins.The mentality is if you have the best basketball player in the world and he states in commercials,and billboards.That all he eats is basken and Robbins ice cream that's gonna bring a ton of revenue for basken and Robbins.Also gonna affect your choice when buying ice cream,If Lebrun says it's the best than that's all I'm going to get.I personally remember once not be able to choose a flavor in basken Robbins and saw a poster with Lebrun James holding an Ice cream cone.I remember telling the cashier I want the ice cream Lebrun James has in that poster.
          With all of that being said kalle lasn hype illustrates how advertisements are getting out of  hand.Corprate America will do anything to get there products or service to you.Whether it's targeting your kids in math class.Or helping you to choose which ice cream parlor to go to and what flavor to get.We will continue this trend for now.